When you’ve had an international phenomenon like the “Harry Potter” series under your belt, what else can you do to follow it up?
For Scholastic Press, the answer was turning to an “interactive” series like “The 39 Clues”. More than just telling an engrossing adventure story, “The 39 Clues” series gave its readers tasks to do outside of the book. Readers could play online games, as well as cards that readers can collect that lead to clues.
If numbers are anything to go by, it looks like Scholastic made the right decision. Since the first book, “The Maze of Bones” was published in 2008, the series has been a critical and commercial success. It has now spawned 15 more books, and even a movie adaptation produced by Steven Spielberg.
Now Scholastic is betting on a new series in “Conspiracy 365”. Composed of 12 books published over 12 months, “Conspiracy 365” is already a bestseller in Australia, and has been adapted into a 12-part television series there.
But while it has enthralled readers in Australia, will it also be something that Filipino readers will mark their calendars for? Or will the series be something that will barely pique the Pinoy reader’s interest?